1. Gender Roles and Media Responsibility
Commercials and paper advertisements are what is still keeping the gender roles and responsibilities stereotype alive. ... It is a way in which men feel comfortable with a women, it is a distinctive gender line, sending the statement to women do not cross into a man's territory. ... Noting its changing nature, and the role of advertising in maintaining the status quo; the results show that the portrayals of general roles in commercials have not become more gender neutral. Gender roles are flip-flopping but the media wants to keep the commercials traditional meaning the female are the t...
- Word Count: 2353
- Approx Pages: 9
- Has Bibliography
- Grade Level: Undergraduate