1. Case Analysis
The variety of activities, ranging from excellent restaurants to nightclubs, rivals even that of Walt Disney World. ... When vacationers think of an enjoyable and reasonably priced destination they usually decide on a resort, such as Disney World or Club Med, instead of a cruise ship. ... ThreatsEmerging competitors (Disney), Existing competitors (Royal Caribbean) price wars. Up and coming cruiselines, such as Disney, and expanding cruiselines, such as Royal, pose a sizeable threat. ... The campaign should focus on the many benefits of cruising, such as low cost compared to many land ba...
- Word Count: 1545
- Approx Pages: 6
- Grade Level: Undergraduate