As we realise before, the giant companies are running a business by the way of abusing environmental regulations. They used the Energy and resources in such an excessive way in order to make a profit, leaving only pollution, toxic wastes, and rubbish. However continuos practices from this companies resulting in large scale of protesters and boycotts from public. People starting to aware the effect of environmental destruction, such as global warming, water and air pollution, and the extinction of non-renewable resources. ‘Business as usual is not an option

As the revolution move towards, more and more companies decided to follow the step. Giant company such as Ford motor, Sony, McDonald, Toyota, Nike, and BP already started own program and scheduling in order to meet both public and environmental standard. According to this article, Ford Motor establishing the greenest factories in the world by replacing thirty-five skylights that will illuminate 195.000-sq-m area to save money on lighting. Nike began stripping toxins from its shoes, so that we can now buy baseball shoes that are free from Polyvinyl chloride. McDonald stopped buying chicken treated with ciprolike antibiotics. In 1997, BP decided to reduce its carbon emissions to 10% below 1990 levels by the year 2010, in response to the global movement to combat climate change. I think other companies should follow this step, so we can achieve the key of sustainability that’s good for profit, and good for environment.

‘We can create new jobs, restore our environment, and promote social stability. The solutions are creative, practical, and profitable.’(Hawken, [online])

So what is Industrial Revolution actually? Industrial Revolution here means that companies need to concern that natural resources is as values as their capital asset, such as factories and machines. If companies keep practicing the used of natural resources in such an excessive way, shortly the world will running out of this important resources, Leaving only waste and pollution. I think this what we called as not sustainability development. According to ‘New War on Waste’, the key to sustainability is making the market work with environment not against it. (Roston, 2002, p.50) Because we lived in modern day, industrial activity is one of the most important aspects. Without it people loss the job, no product available for us, there will be no activity such as economy and government. I think instead of against it and making a boycott towards their products, we better cooperate together and try to solve the problem. Companies need to manage their energy usage as efficient as they can, instead supporting sustainable development, it also help the company to cut their expenses, in other word

Some topics in this essay:
Eric Carlson, Ford Motor, Maximization Company, War Waste’, Hunter Lovins, ST Microelectronics, NAND Flash, Natural Capitalism, Industrial Revolution, , industrial revolution, natural resources, giant company, key sustainability, ford motor, energy sources, sustainable development, company ford motor, save money, energy usage, factor industrial revolution, natural capitalism, key factor industrial, giant company ford, waste disposal facility,