• Markets are leaning towards healthier food products

• Expansion into premium coffee lines

• Diversification of product offerings

• Expansion into a more global marketplace

• Web based sales of Krispy Kreme merchandise

• Stiff competition from several similar companies

• Healthier product alternatives available

Krispy Kreme Doughnuts, Inc. is a specialty retailer of doughnuts. The company\'s business owns and franchises Krispy Kreme doughnut stores, where it makes and sells over 20 varieties of doughnuts, including its signature Hot Original Glazed and nine other varieties. Each of its stores is a doughnut factory with the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. The Company also sells in its stores coffee, other beverages, other bakery items and collectible mem

As with any business there is a grocery list of advantages and disadvantages for nearly every aspect of the business. The following will cover four of the major advantages or disadvantages of the company’s current practices:

Expanding to markets such as Japan which is a very fast paced and growing area will prove to be good for a company such as Krispy Kreme. Places like the United Kingdom and Australia are also very good choices for expansion due to the fact that the economies are quite similar to that of the United States.

Krispy Kreme\'s strong marketing focus is their charitable efforts through giveaways and wholesale charges to charities. By using this particular approach they continue to emphasize their small town, southern hospitality, commitment to community and brand value. With this strong ethical platform Krispy Kreme should prove to be a long standing member of each community that they join.

Technology – Advantage - Krispy Kreme has created a well oiled machine, literally. Each piece of donut making equipment was designed and created by Krispy Kreme. This has allowed them to have exactly what they need and not have to rely on other companies to provide equipment. By taking this sort of initiative the company has created a very good advantage for themselves.

There are currently 368 Krispy Kreme stores in 44 states and 4 countries

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