Primary internal considerations are company strengths, weaknesses, and competitive capabilities; managers’ personal ambitions, philosophies, and ethics; and the company’s culture and shared values. Internal considerations have become a very important part of a company’s strategy in the past few years. A corporation’s strategy must be written so that a corporation is seen as a good corporate citizen.

by saying that a good corporate strategy is one that is shaped by management having an ethical view of external and internal considerations. External considerations include societal, political, regulatory, and community factors along with competitive conditions and overall industry attractiveness; a company’s market opportunities and threats. External considerations on the other hand are of great importance in today’s business world due to the global market that exists.

One example of how this can go wrong is when Enron was made a choice to use questionable bookkeeping methods in order to show a huge profit for people in higher levels of management with huge bonuses while at the same time hiding an enormous amount of debt. Tom Fowler of the Houston Chronicle Enron reported the following example about how an Enron employee profited from the misstating of finances; “The partnerships called LJM1 and LJM2, which were formed using Enron equity and outside capital as a way to hedge against the risks involved in some of the company's new lines of business, such as Internet broadband trading and water. They were also designed to help the company grow quickly without adding too much debt to its books or diluting the value of the company's stock. This was accomplished by former CFO Andy Fastow's performing dual roles as Enron CFO and managing director of the entities. Fastow’s position was a cause for concern for Wall Street because it would put him on both sides of

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