A woman’s approach to business ownership lies in the way a woman understands business ownership. When you own a business, no matter what that business is, you are automatically in the people business. It is this approach that gives the woman entrepreneur a key competitive advantage. When it comes to people skills and communication, a woman intuitively knows that while it only takes one person to start some

thing, it takes many people to keep it going. Building a business means building a community, and communities are built by establishing trust and developing relationships, one person at a time. Most women realize that human exchange can make all the difference.

Also, report findings in the Washington Post, that polled a number of comprehensive management studies conducted across the country showed that women executives, when rated by their peers, teams, support staff, and bosses, scored higher than their male counterparts on almost every skill measured. These studies were not designed to find gender differences; they were stumbled upon while compiling and analyzing performance evaluations.

As entrepreneurs, the two critical resources that women rely on are values and relationships. Both men and women owned businesses can be a reflection of their vision, values, talent, and integrity. However, these vision, values, talent, and

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