Spoof Advertisement

To this end, such spoof advertising can work very well. Indeed, when the Energizer Bunny comes trotting through a television commercial, it can make the staged advertisement we had been watching seem pretty silly, even if beforehand we had thought it to be a particularly normal commercial. It is a refreshing approach that simultaneously makes us laugh and reminds us to be wary of all the advertising techniques used

by advertisers in order to persuade us to buy their product. The advertisers using this type of technique are trying to establish a special relationship with the consumer by aligning themselves with the consumer against the rest of the advertising industry.

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