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Short Road to Riches


            The Olsen twins are the epitome of what any young girl would want to be like.
             child stars have been the eye catchers of tweens since their beginnings on Full House. Lots of.
             girls presently grew up watching them on TV and in their movies, and idolizing about them. The.
             economy is fascinated with the Olsen Twins products, their movies etc., and their influence on.
             today s children. The topic was chosen because of the interesting aspects of the Olsen twins .
             impact on today s society. The Olsen twins are worthy of study because they will determine the.
             child star impact on the buying power of today s teenage public. The Olsen Twins have.
             genuinely grown up in the media. When the two girls were only nine months old, they began.
             emerging on television and taking over ABC on the comedy series Full House. The twins .
             popularity began to grow more and more as Full House returned season after season. Their faces.
             were appearing in other media outside of television. In 1990, a children s book publisher called.
             Parachute Publishing produced a paperback book featuring the Olsen twins character, Michelle,.
             and her sister character, Stephanie. The book was a major success, and Parachute went on to.
             market a series of books featuring only Michelle. In 1991, a talking Michelle doll hit the toy store.
             shelves. Their books, have generated more than $130 million in retail sales and have sold more.
             than 30 million copies in print amid four book series ( D Innocenzio 2). Most child icons end.
             their careers after their first appearances on TV; the Olsen twins were just getting started. The.
             twins started a production company, Dualstar Entertainment Group (along with Robert Thorne,.
             their attorney), and became the two most impressive kids in the entertainment industry. With.
             their own brand name, Mary-Kate and Ashley , they have become very successful with things.
             such as videos and books, to a fashion line and favorable dolls. (Mary-Kate 1) As their agent,.


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