The magazine in which I found this ad was the August 2002 edition of Motor Trend Magazine. Motor Trend Magazine is oriented towards the male audience of all ages. Because the magazine has information on new cars as well as editorials on classic cars it reaches a wide range of male audiences. Men tend to be more involved with cars and the automotive community; however, I am sure some women are subscribers to Motor Trend Magazine.
This ad gives a motion picture like scene. There is a man with either his wife or his girlfriend dancing underneath the parking lot lights. There is a Chevrolet Monte Carlo conveniently placed next to the couple. Is this central to the ad? I think so. The ad is for Chevrolet but the
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