In the course of life, many things happen to us that shape the way we are, and how we react to future endeavors. It is natural for us to react to the stimulus that surrounds us, but how we react depends on the results of previous events and their outcome. In business it is the same way. The course of our work depends on the risks we are willing to take based upon the decisions that have been formed from previous events. The objective of this paper is to define the factors that cause us to make decisions and how we react to events that occur around us in the business environment.
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