The advert contains extra linguistic features, which catch the eye when looking at the advert. They hold the reader´s attention. The picture shows the Subaru Legacy in a wide-open space to show that with this car you can get away from people and go anywhere. The sky is slightly blurred in the picture to suggest the speed with which the car has come into the picture. The car is presumed to have stopped at high speed showing good traction and holding ability. Which is need on a car with four-wheel drive.
The logo is shown at the bottom with Brand name beside it and in the laurels with the awards. The logo is used in this way to stick in your mind so that if you see it again you will immediately think of Subaru. The laurels around the logos representing the awards are used to link to the phrase " But not resting on our laurels" which is in the text, meaning that Subaru are always coming up with new ideas and theories for new cars.
The slogan for this advert is " The new Subaru Legacy. The next generation." The word "the" at the beginning of the slogan introduces the car it makes it sound unique as if it´s the only one in the world.
New makes it sound sparkling and different; it also links to ne
The records of different wins in rally championships show the success of the Subaru Company. Circles of Laurels above each championship win surround the Subaru logo. This is done specifically to show Subaru have not been resting on their laurels. It gives them a certain heritage, which is making their relatively new company seem old and experienced.
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