Specific Purpose: To persuade the audience to have a positive attitude about animal testing.

Primary Audience Outcome: The audience has no doubts or opposition against animal testing for medical reasons and are motivated to take actions in support of animal testing.

Thesis: The Government should continue to support animal testing despite the continuing threat from animal rights groups, in the interest of making discoveries that may save human lives .

Attention Getter: Fellow classmates, Respected Teacher I would like to divert your attention to tell you all about Johnny Auqilino. You might ask? Johnny who? That’s right he is a nobody. Johnny was born with the major pumping chamber of his heart missing, precisely the left ventricle, in other words he had a serious heart problem. Again some of you might think so what? The point is that his life was saved and it was saved because of a series of new techniques first developed on animals.

Psychological Orientation: Most of us today take medical advancement for granted. Say if we are down with fever, we don’t even considering going to a doctor, and take an appropriate medicine and get

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