The American Aesthetic
American movies are easy to watch. Plain and simple. You can be uneducated, unsophisticated, and naturally unintelligent; sit down, and be seriously entertained at the hands of a piece of American cinema. American movies are a perfect example of production genius in this sense. American films, through being easy to watch, understand and enjoy, have instantly marketed themselves to the entire globe. Anybody can watch an American movie, and anybody that watches an American movie will be entertained, guaranteed. American films are made to entertain the viewer with more low-culture derived forms of entertainment: comedy, action, violence, sex, etc. Films made elsewhere, Italy’s “Il Postino,” for example, contain high-culture derived entertainment vehicles: art, irony, love, mystery, drama, etc. A European film does not appeal to the wide range of viewers that an American film does. American films follow an “American aesthetic” that can appeal to a global audience. Perfect examples of films that follow this “American aesthetic” are the go
American films are mass-culture in its grandest form. They are simple, entertaining, and widely accepted. You can go to any country on the planet and find a huge following for pretty much any American film. You cannot do that with European, or even Japanese films. American films are less artful in the aesthetic sense, but when they are looked at as money-making tools, a Blockbuster becomes the Louvre. American action movies are the same way; simple, direct, easy entertainment. A perfect example of this is Cliffhanger. Actually, any movie with Sylvester Stallone is a perfect example. Cliffhanger comes to mind first because the setting doesn’t EVER change. How simple can you get? There are some guys on mountain; most of them are bad guys, a couple of them are good guys. Throw in a twist that involves another piece of the “American aesthetic”, cash-money, and you have a perfect piece of American cinema. Cliffhanger grossed $160 million in the theater.
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Approximate Word count = 740
Approximate Pages = 3 (250 words per page double spaced)
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