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Talking Mission Statements

Did you ever know that pages could talk? The say, “Look at me, look at me,” and they say this for a reason. In a world full of visual and auditory extravagance, one might be surprised at how much time and effort goes into making something look “professional.” What is “professional?” Is it graphic designers who spend countless hours blending, rotating, coloring, and layering all for the sake of grabbing your attention? After all they do make their living by attracting people to their work. A graphic designer’s repertoire is comprised mainly of format and organization. With these two elements and a designer’s own “little bag of tricks,” one can mold two-dimensional excellence.

While both of these go hand in hand, format is focused more on the look of each individual piece of the puzzle. Formatting is comprised of illustrations, fonts, buttons, etc. Ultimately anything that you see on the Web page has been formatted at sometime or another. Illustrations are an enormous part of a Web page’s overall look. Much like the opening line of an intro is a “hook,” illustrations are “visual hooks” for a Web page. On the other hand, we have organization, which is basically how all these pieces are arra


The University of Minnesota’s Web page is not too bad. They use a column down the left side with a drop shadow to set page apart from the background. A nice little graphic is added to take away some of the boring “text feel.” Too much text is a little overwhelming. The placement of the mission statement is clear and right at the top of the page, ready and waiting for someone to read. Morehouse College has too much text, much like the “text feel” of the other page. The only graphic on the site is the roof of a campus building. That was used as a logo for the school. Although the format is not the greatest, the mission statement is in bold and is stated twice on the same page. The whole page except for the title is encased in a frame. Like the column on the first page, this sets the page apart from the background. They are very clear and hard to miss. The California State University page is “over the top” boring. There is nothing to look at, but text. The format is terrible, and even though it is, the mission statement could be clear, but it is not. It is engulfed in paragraphs of information, whereas the others so far have been clear. The last page other than the best one is Thomas Aquinas College. This page has all of the require

Some topics in this essay:
Aquinas College, , Ultimately Web, Morehouse College, Minnesota’s Web, California University, mission statement, web page, apart background, page apart, page apart background, web page’s, “text feel”,

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Approximate Word count = 854
Approximate Pages = 3 (250 words per page double spaced)


  

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