Billboards along-side American highways are looking up. Literally. It would not be uncommon for an American commuter to see a billboard having a simple black background with white typeface saying, “Keep using my name in vain and I’ll make rush hour longer,” signed from God. The message is simple and subtle, yet it attempts to bring to light the word of God to those people who need it most. The scripture verse that sums up what the small advertising agency from Florida was trying to portray. The verse comes from the letter of Ephesians. “So then, putting away all falsehood, let all of is speak the truth to our neighbors, for we are members of one another 4:25.” The advertising agency has indeed put away all falsehoods and created a campaign that speaks subtly the truth about the word of God.

The God Speaks billboards started with a private and faithful donor. The donor had two questions, “What if people on the streets of America were reminded of God and the importance He plays or wants to play in our world and personal life. What would God say to us if he had a voice (Or in this case a billboard or two) to present His message into the hearts and minds of millions of

“Don’t make me come down there.” (God’s 1-2)

Generally, in the field of advertising, worldview impacts the way in which an advertising agent might design an ad every day. Many of the thousands of ads consumers see each day leave consumers questioning who they really are. An ad for a new pair of Nikes would leave the consumer asking themselves if the new shoes will really make them as skillful as Michael Jordan. An ad that aired shortly after September 11th showed a typical American neighborhood before the attacks with no flags hanging outside, and then after the attacks with flags hanging from every porch. The narration that was aired said something like, “On September 11th terrorists sought to change America for good…they did.” Clearly the problem was the thought that the terrorist might have changed America in a bad way, the solution rested upon the fact that, indeed, terrorists changed America, but they changed it for the better. Advertising tackles the questions of worldview day after day, ad after ad.

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