In Choy¡¦s ¡§I¡¦m a Banana and Proud of It,¡¨ he uses his personal background and history to turn an awkward topic on racial labels and ethnic nicknames into a lively discussion. He narrates his background at the beginning of the essay in order to attract his target audience--Chinese Canadian to read this essay. His personal background would attract his target readers to read the whole essay since they have similar attitude and similar situation. The audience finds the same point of view in the essay since the target readers are Chinese immigrants. The audience wants to read since he/she could find a supporte