Recording songs off the radio is attractive to people of all ages, as there are several different radio stations of listening choice. This product is anticipated to supercede the past innovations of SONY in sales, which was the first company to produce a compact disc, as well as a vehicular compact disk player.

ALPHA Audio is one of the largest companies in the audio and video equipment industry, holding 26% of the market share, having a strong foothold on a relatively large industry. Like all technology industries the audio industr

To many, ALPHA stands for high quality products but unfortunately at a fairly high price. Granted the ALPHA Corporation would not and should not jeopardize the quality and performance of their products, but one controllable force that ALPHA should take a closer look at would be the price for which they are selling their products.

In this industry there are about thirty other companies, and even with all these companies ALPHA holds the highest market capitalization by 180 billion US dollars. Some of the larger companies are Matsushita Electric, NEC, and Sharp. They hold approximately 25, 6, and 8 percent respectively of the market share. Matsushita Electric is second to ALPHA in the market overall and their revenues have been declining over the past five years. NEC holds a small share of the market operating at a tenth the scale of ALPHA. Sharp on the other hand operates with the smallest revenues of the three and with a higher market share than NEC. It is clear that Sharp operates better than NEC and still manages to control part of the market with other revenues. Overall, ALPHA is the largest and holds the largest market share, which the rest of the industry hardly compares to.

Competition is a very crucial aspect for any company especially in electronics. One of ALPHA¡¦s major competition is Panasonic. ALPHA has leading position in market share, which gives it an advantage in competition because they are able to control a larger share of the industry than other companies in the same industry.

Opportunity: ALPHA has the opportunity to create a younger target market with innovations such

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