Forecasting Future TV viewing habits due to Interactive Func

Technology has drastically improved since the dawn of the TV era. Over time, it stimulated a change within the individuals’ behavior. Unfortunately, these deviations led to spending more time watching television. For instance, with the invention of the remote control and cable television, TV viewing became more personalized and channel changing became more common. One could now part from other family members and watch shows that appeal to them, such as sports, from a den, bedroom, or basement TV room. Eventually, many people became addicted to television. “These individuals spent a great deal of time watching TV, they used it

PVRs can cause notable changes in peoples’ habit of watching TV. PVRs allow people to record and view scheduled programs at any instance. This technology gives viewers the potential to watch what they want during their own schedule. PVRs also let owners fast forward boring scenes in programs or commercials, “They cache live TV on the hard drive, so you can pause, rewind, and fast-forward through commercials and other things people usually don‘t want to watch” (Kelly 184). Due to all these functions, PVRs decrease the amount of channel surfing because owners find what they want from the full week’s schedule that is now available to them. Ultimately, in the future, PVRs can once again establish group viewing because it is usually located on one TV and many household family members want to enjoy the benefit of the PVR. Thus, a family would be able to plan their viewing program and limit their time spent watching TV based on their own daily schedule.

What is it about television that makes us so addicted to watching it? Some scientists claim that our biological “orienting response,” plays a key role in our attraction. The orienting response is, “our instinctive visual or auditory reaction to any sudden or novel stimulus” (Kubey 166). Several physiological activities simultaneously occur in our body, but ultimately, “the brain focuses its attention on gathering information while the rest of the body quiets” (Kubey 166). This may partly explain why people feel like they can’t keep their eyes off the TV. Even though they don’t want to watch as much TV as they do, they keep watching it because they feel hypnotized (Kubey 166).

Television is unlike any other form of entertainment media. When it comes to magazines, movies, or music, consumers carefully choose what they want to read, watch, or listen. But with television, people hardly ever watch for a specific show, “It is the only medium that can bring people things they otherwise would not select” (Waters 177). With so many channels to choose from, and because of our instinctual orienting response, people tend to become mesmerized with all the information.

The final category that John Kelly mentions

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