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Weber-Stephen

George Stephen, founder of Weber-Stephen Products Co., designed his first kettle-shaped barbecue grill in 1951, and sparked a backyard revolution. He was tired of complaining about flat, open braziers that exposed his food to wind, ashes, and charring flare-ups, he decided to put a lid on it—literally. (www.weber.com)

At the time, George worked at Weber Brothers Metal Works just outside of Chicago, welding large metal spheres together to make buoys. In creating these spheres for Weber Brothers, his idea took shape. He knew a rounded cooking bowl with a lid was the key to success. He added three legs to the bottom, a handle to the top, and took the oddity home.

George’s “folly” was in such hot demand; he couldn’t produce them fast enough. The popular kettle shape quickly became an American icon for food and fun. In 1985, Weber began producing the highly rated Genesis® gas grill. Suddenly, consumers could enjoy the convenience of gas grilling without sacrificing quality or flavor.

Today, every Weber® grill comes equipped with a legacy of caring. One might call them perfectionists, but they are dedicated to building the best grill you can buy. That’s because, they know


1991 6,301,723 4,261,181 142,734 10,705,638

51% set-up 3-4 hours before the game

3rd year – 21,700 x $69.00 = $1,497,300

1997 5,041,612 6,361,102 223,402 11,626,116

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Keg Grill, Sales Market, Description Keg-R-Que, Electric Total, Tailgaters America, Barbecue Association, Marketing Key, Attendance NFL, Weber Brothers, Target Mass, keg grill, football games, gas grill, pony keg, sporting events, target market, product family, charcoal grill, college football, weber grills, college football games, product life cycle, 2nd †15190, crack proof weather, price $4999 price,

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Approximate Word count = 4000
Approximate Pages = 16 (250 words per page double spaced)


  

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