Emergin Technology at Heinz

Heinz faces competition from Kraft, Unilever, Sara Lee, Campbell Soup Company, ConAgra and Dole Foods. Heinz has successfully cornered the market with its flagship brand of ketchup and packaging innovations such as the E-Z Squirt bottle.

The processed food industry has outperformed the S&P 500 for the first and second quarter of 2003. Continual quality improvements and convenient packaging are key to driving this growth. Some emerging technologies that are helping Heinz maintain its market share are irradiation, oxygen scavenger

H.J. Heinz has a rich history of managing numerous web domains and sites which represent Heinz products both nationally and globally. Heinz began realizing the need to combine technologies to improve functionality and to eliminate unnecessary cost structures to its 50 companies operating in some 200 countries. Heinz turned to Vignette Professional Services for site development and to Digex for hosting their e-business.

Another breakthrough in the food industry has been new innovations in the packaging and processing of foods. Along with new barrier materials now used to package foods, oxygen-scavenging techniques are employed to protect and enhance food safety, nutrition, taste and color. Once thought to be too expensive to use routinely, oxygen scavenging along with less expensive polymer barriers have been shown to produce a cost savings and enhance satisfaction as food quality improves.

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