could even compare with his high frequency, short distance,

low-airfare airline. His prices were so low that if other airlines

dropped their prices they would not benefit from it as Herb did.

He held weekly parties for employees at corporate

headquarters, and he encouraged his flight attendants to organize

trivia contests, stating the instructions in rap form, and also awardi

Some topics in this essay:
Herbert Kelleher’s, Herb Kelleher, America’s CEO”, Southwest Airlines, herb kelleher, southwest airlines, Chief Executive, cost containment,