Chinese society, however, differs (tremendously) from Western societies in terms of cultural and social developments. It is very necessary for people who are interested in China or want (intend) to be (achieve) success in China to require an understanding (attain understandings) of its (the) unique Chinese culture. Chinese culture based on Confucianism. Confucius (551-479 B.C.), Chinese thinker, educator, politician and founding father of the Confucius' paradigm, has influenced the Chinese society and shaped the mainstream of Chinese cultural values for 2500 years. Its influence penetrated into all fields, from court politics to the everyday life of the ordinary people. Therefore, comparing Confucianism with Western culture helps people understand Chinese culture.

Confucianism stresses the social structure of the society based on a hierarchical order. China has

On the question of masculinity versus femininity the Chinese culture tended to be in the middle of the range whereas Westerners tended towards the masculinity end of the range. This means that Westerners are likely to be more assertive than the Chinese who are likely to be more modest. Therefore, in order to maintain interpersonal and social harmony, Chinese tend to communicate in a more indirect manner than North Americans (Ma,Chuang 2001).Chinese are more likely to use intermediaries to resolve conflicts and to use "indirectness" in all matters of the heart, being non-assertive and non-argumentative, releasing very little information via coded, explicit, transmitted part of the message, assuming a no confrontational attitude toward conflicts, this communication way just reflects Confucian dynamism about face saving). Although saving Face is a human universal behaviour, the Chinese have developed a sensitivity to it and used it as a reference point in behaviour in a much more sophisticated and developed way than in other cultural groups (Redding, 1982). Furthermore, in order to avoid direct conflicts and save other side face, the Chinese have been cautioned against excessive use of verbal messages for more than two thousand years thr

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