The classic study of the role of mass comm. and interpersonal comm. in influencing voting decision by Lazarfeld, Berelson, and Gaudet was performed to investigate the effects of the mass media on political behavior (Severin and Tankard, 2001). The study of the 1940 presidential election in Erin county was performed to show how much power the media had over their audience in affecting their voting decisions. The h
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