In 1982, a man by the name of Robert Johnson came up with a concept, away that he could help African American Entertainers get the credit and recognition they deserve. BET proves this with shows such as BET START, 106 and Park, BET.COM Countdown, and for the black actors and actresses The BET Movie of the Week.

Robert Johnson graduated in political science from the University of Illinois and then earned a master's degree in international affairs from Princeton University. His main interest in communications came in the mid 70s when he served as press secretary for then-District of Columbia Congressional Delegate Walter Fauntroy and later as vice president of Government Relatio

ns for the National Cable Television Association.

Impact. BET. com is among the latest ventures and is an interactive Web site formed through a joint venture with Liberty Digital, News Corporation, USA Networks and Microsoft.

BET began by broadcasting music videos in 1980 as only a two-hour network and 11 years later became the first Black-controlled company listed on the New York Stock Exchange. The company has since gone private. It bought back all of its publicly traded stock. Since then, the company has diversified its holdings by moving into numerous industries including publishing, clothing, cosmetics, fine dining restaurants, film productions, the Internet.

In Conclusion, BET media coverage and airplay of African American Entertainers has helped everyone single entertainer who shows their artistic ability. BET truly means Black Star Power.

Cedric "The Entertainer", the popular Black Entertainment TV awards honored

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