At the simplest level, Sport Shoe companies use fashion to appeal to the target market. Simple assertions like, “It’s cool to wear rubber” (haivaianas Ad.) , This would be all we need to see, to want this product. The fact that the product is cool will immediately attract peoples attention, especially younger consumers. In fact the advertisement only has a picture of the product and a slogan at the bottom of the page. Dunlop also follows t

Concluding my essay, I was not overly surprised with my findings. Advertisers spend a lot of time and money researching their target audiences to find out what we as consumers desire. Simple advertisements are used to attract the less mature, shallow, teenage audience, whereas complicated advertisements attract the more mature market, because they believe in quality and features. This target audience needs more convincing to spend their money.

In a similar vain skate shoe advertisers also believe their target audience was somewhat shallow, because they rely heavily on celebrity endorsement to sell their product. Without fail a celebrity endorsed each skate shoe advertisement I studied. DCSHOECOUSA, kept their advertisement simple. There was a large picture of the product, a name of a pro skater. It had a very simple but effective headline “Some lead. Some follow. Some change everything.” This parallel construction leads the reader to believe that if they bought this product, they too could become superior and change something. The product i

Some topics in this essay:
Sport Shoe, Shoe Advertisements, Sport Slam, target audience, spend money, target market, sports shoe, shoe advertisements, picture product, , skate shoe, sports shoe advertisements, target market particular, believe target audience, advertisements attract, convincing spend money, market particular, celebrity endorsement, advertisements attract mature,