I was stunned and disappointed by the way contemporary news programs, exercises agenda setting as a technique of promoting minor news events, which raises the problem of spending less time on reporting the actual important news. For example, an event such as an explosive charge spotted near roadwork (Channel7 09/07) in theory, should be presented longer in time than British destroyer remains in Lord Howe Island, considering the first event affects the safety of Australian citizens. However, Channel7 news presents otherwise. For two consecutive nights (09/07-10/07), the news of British Destroyer resting on Low Howe Island has been reported for exactly two minutes each night. I felt utterly disgusted by this news, basically filling audiences with dreary details such as postcards of Destroyer are on sell, or the commander commenting

I also condemned the way Channel7 interpreted agenda setting as including sport being part of the news, which is the longest “news” yet to be reported, an average of 6minutes per night. Sure, Australia is a sport-dominant country, but not everyone is interested in it. Sport events shorten the time of presentation on actual “news”. News that raise public awareness, conveying serious messages/events across the state, events that might have a devastating impact on Australian, whether it is economically, politically or legally. Perhaps Channel7 should adopt the technique used by the SBS, that is a 30minute programme dedicated purely to sports news. This way, sports viewers can enjoy full lengthy sports news, while general public who are not interested in sport can be informed about more news, nationally and internationally.

on the deliciousness of the lunch. Clearly, Channel7 disregard the importance of the content of the actual event. The fact that it is a British Destroyer does not mean they deserve any special attention. News programmes should be concerned about the actual content of an event, not the country where the event took place or the entertaining activities involved.

Comparing the news that had been reported on the same night, SBS chooses only 30seconds of dedication to

Some topics in this essay:
Channel7 SBS, British Destroyer, Feng China, Agenda Setting, Howe Island, Protestant March, Italy Channel, United Comparing, agenda setting, John Howard, Prime Minister, british destroyer, channel7 sbs, prime minister, geological factors, spent reporting, event channels, reporting events, howe island, events associated,