Disney¡¦s mission statement is ¡V ¡§The Walt Disney Company¡¦s objective is to be one of the world¡¦s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The Company¡¦s primary financial goals are to maximize earnings and cash flow, and to allocate capital profitably toward growth initiates that will drive long-term shareholder value.¡¨

Southwest Airlines¡¦ mission statement is ¡V ¡§The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendli

At Southwest, they allow people to have fun and be ¡§real¡¨ people who love and care at work, and being smart enough to recognize that their most valuable assets are their people and the culture they create. Building that positive, trusting relationship with employees, vendors, and customers becomes an art form for the value-driven leader at Southwest. Its mission statement highlights their desire to serve their customers and gives them direction when they have to make service-related decisions.

ness, individual pride, and Company Spirit.¡¨

At Disney, the management focuses on group creativity and in teamwork. Their goal is ¡§to make people happy¡¨ and become the World¡¦s largest family entertaining company.

Disney has been able to find a very distinctive niche in the industry. It has focused on market diversification for years and the company covers a wide array of products and services such as home video, film, merchandise, radio broadcasting, network television, and theme parks. Disney has effectively globally diversified its operations from USA to Japan, Europe, and soon Hong Kong. Generally speaking, all consumers are Walt Disney¡¦s customers.

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