Interactive/Internet Marketing Plan

It explains the niche market that this website wishes to capture and the best way to do so.

A marketing mix is described which outlines the key strategy and tactics that will be employed to promote the website.

After analyzing all the data the following conclusions were reached:

There are some threats to the success of the site; however there is a very good chance that the site will be quite successful.

There are very few direct competitors and none in Australia

Trends indicate increase in online shopping and increase in computer use specifically for playing games

There are constant technological advancements in this market.

Hardcore gamers are big spenders on computer equipment.

The initial principle is large but the site will generate profits when the loyal customer base grows in size.

To create a successful E-Commerce website to sell products to hardcore gamers.

There are no natural environmental concerns, which directly affect this site.

The primary target market is hardcore gamers, the fanatical breed of gamers whose primary leisure activity is playing games.

- spend heavily on computer equipment (34% spent between $200 and $800 in the last 12 months, 36% spent $800 - $2000 and 20% spent more than $2000)

Some topics in this essay:
Cainer Alliance, Excite Altavista, AusGamer LAN’s, United Reference, Internet Staff, Pre-Launch Start, Net Show”, FLOW Reference, Accelerated Video, Internet Marketing, hardcore gamers, niche market, playing games, online shopping, technological advancements, indirect competitors, computer gaming, australian economy, loyal customer, target market, loyal customer base, internet marketing plan, hardcore gamers spenders, launch post-launch webcentral, market hardcore gamers,