You might not know his but alcohol ads target every age group that is just about eighteen and over. There are three main groups that are targeted are eighteen to twenty-five, twenty-six through thirty-five and finally thirty-six and over. Ads directed towards anyone eighteen to twenty-five are usually active and high energy. Then the ads for anyone who is twenty-six to thirty-five are advertised through casual get together. For the older people over thirty-six they advertise them drinking more expensive alcohol beverages. For example:
High-energy young people target the ages eighteen through twenty-five. In this add there are two young people that seem to be having a great time. This particular ad displays a man showing affection to the woman next to him. The affection is displayed by what seems to be his arm around her and a kiss on the lower right jaw. He has his eyes closed and the woman receiving the kiss seems to be looking at the ski and a smile that seems to go from ear to ear. The man face seems rugged, bold and excited. The woman is very attractive with a very pretty face. To me this is something that display and insinuates the fact that in order to have a good time will be better enjoyed if, th
ight purple dresses that the green bottle of alchol stands out on.
Between the age 26-35 the use of attention is some what distinct. Their approach to this age group is a more casual and social than the 18 through 25. In this add they use multiple pictures to display the scenario. The main picture is of a woman holding up a cup of brandy and it seems she is having a great time. She is wearing a red lose shirt with an undefined pattern or in print on it. She is also wearing a very noticeable necless the is a blueish and shine. Next to her is a young man laughing with the young woman and it seems he has his hand around her. The picture is some what blury. Both the man and the woman are in the back round and located in the bottom right hand corner in the bottle of the alcohol. The bottle is very clear and well define un like the biggest picture in the ad.On the far left hand side onf the paper the are 4 picture with different seneries. The first one starting from the top is a young woman with a bar glass on her right hand and is about to ,what seam to be, cover her face with her left hand. Her face seem like if she is having a good time. She as well is wearing a dark red shirt on her.The second picture starting from the top has three people. It seem to each holding there on coversation with different people. The first woman is african American that is wearing a green shirt with bage pants she is wearing multiple brace lets on her left hand with 2 rings that seem to be dimonds. On her riht hand she wares a silver whatch. The woman is laughing and her drinck is to her left sitting on the table over a white napkin in a bar glass. The second person is a man. Afarican american he waers a bage jacket over a black shirt simeling and he seems to be talking with his hands. It is unable to difine waether or net the same drinck discribe earlier on the table is his or the pr
Example Essays Home
