Founder and CEO Peter Capolino had no intentions of his company Mitchell & Ness starting an “urbangear” revolution for hip-hop community. In fact the Philadelphia Inquirer said “Peter Capolino couldn't tell Jay-Z from J. Crew. He thought Puff Daddy was a new kind of self-rising pastry

Although this love affair with the retired logo on jerseys is merely another trend in hip hop's long evolution, it is interesting the way that sports can symbolize far more than one might expect. Even still wearing the traditional, current logo of the local team can still symbolize an artist's claims of his/her roots, but recent styles of sporting wear are more than just to show where you come from, but just by signifying pure fashion for fashion's sake in an ever-changing culture. In the future, as has always been the case, pop culture will seek out other remnants of the past, perhaps resurrecting long swimming trunks from the 1920s in reaction to contemporary Speedos and skimpy bikinis. All that can be known for sure is that the future may be unpredictable, but there are sure to be some constants when it comes to the culture of jerseys. Players and managers will change, statistics and scores will be tracked and that makes it so there will always be a new throwback jersey to buy.

Just as thirty years ago, battles ensue in the streets, though instead of fighting with rhymes, rivals try to outdo what the other is wearing with these throwback threads "Rappers want to be athletes and athletes want to be rappers," Capolino’s marketer Reuban Harley states from XXL magazine. "When you're coming up, you want to be a pro athlete or a rapper.

Some topics in this essay:
Sean John, Harley XXL, Ness Philadelphia, Mitchell Ness, Throwback Throwback, White Sox, Puff Daddy, Nike Reebok, Houston Astros, League Baseball, mitchell ness, throwback jerseys,