Inside Bloomingdales
Inside Bloomingdale´s on the third floor you will find Anne Klein Petite. It’s located between Ellen Tracy Petite and Bobbi Brown makeup. For the past three weeks, I’ve observed the merchandise flow, newly featured items, and targeted customers. The active hanging stock that I chose was the front two racks along with the bureau between them. These were the first merchandise items that caught my eye right away. The merchandise assortment for Anne Klein is as follows: Narrow and Deep (few styles but many sizes and colors). An example is the Relaxed fit pant in which there are sizes from 2-12, found in navy, beige, white, black, brown, and gray. The pricing strategies are regular price. The price lines are skirts $175, Blazers $375, Dresses $295, Jeans $155, Pants $275, Blouses $125, and Sweaters $200. The price ranges are from Jeans $155 to Blazers $375. The price zone is high and is found under the bridge level as Anne Klein Petite. (The petite size is for any woman under 5ft 4´). The degree of fashionability is conservative. The targeted customer is the businesswoman who seeks comfort in her clothes without being too flashy. The quality level is of first quality. The merchandise has standards
There have been no noticeable seasonality changes from week 1 to week 3. There has always been spring items. A lot of use of linen and cotton represent that. If there was any change that I noticed it was the difference in color from week 1 to week 3. The merchandise started off with neutral colors then went to neon orange and electric blue. More markdowns have been taken since last week. Those navy suits were 25% off last week and now they are 40% off. It seems as though none of them have sold since last time. Not only that item but also the other items on the markdown rack behind the left pillar are an extra 25% off the already reduced price. An example is the linen cream skirt for $66.98, which is now $50.24. Nothing new has been added to the markdown rack. The markdowns taken this week were off of already reduced items. This means the buyer isn’t making her six-month plan so she has to increase the markdown money. The sale items are ticketed with price endings of $.99, and new price tags have been attached. The general appearance of the department is satisfactory. The floor could’ve used mopping up because there was a coffee spill. The only mirror located in the back right section could be cleaned because there is a lot of fingerprints on it. In all the merchandise is arranged assortmatically by color and design. This would then be considered a balanced stock. New merchandise featured April 22 was beige colored chino pants. They are made from brushed cotton with a size range from 2-12 retailing at $195. There are 9 pieces. They are placed orderly on the front rack left of the center bureau. There is also the electric blue blazer and matching skirt all made from linen. There are 7 blazers S-M-L retailing at $375. The knee length skirt is from sizes 2-12 and is at a price point of $195. These items are placed on the front rack just to the right of the bureau. On the bureau there is an electric-blue, linen, front tie, sweater retailing at $225. There are 7 pieces. All of these featured items are placed on the back four hangers just under the logo. by which it can be sold. All merchandise is tagged ´dry clean´only. Each garment is ticketed with extra threads and extra buttons. (That’s always a plus!). Each ticketed label also states the size, price, and color on it. Anne Klein Petite is a designer brand but sold at bridge level. The fashion story of the department is a businesswoman who wants comfort with limited trendiness. The store emanates simple business casual. The color story is very neutral. There is an abundance of black, beige, and navy. There were also a few items in pewter, light green, white, heather gray, and cream. The seasonality of the merchandise as of April 15th is very spring like because of the wide use of linen and cotton in their pants, jackets, and blouses. The uses of warm toned colors also made me think that the collection was spring wear. The total department by classification is blazers, pants, jeans, jackets, blouses, skirts, and sweaters.
Some topics in this essay:
Klein Petite,
Anne Klein,
Narrow Deep,
Bobbi Brown,
anne klein,
klein petite,
anne klein petite,
China Taiwan,
electric blue,
featured items,
week 3,
rack left,
neon orange,
knee length,
sizes 2-12,
Inside Bloomingdale´s,
items placed,
Petite It’s,
green floral skirt,
beige chino pants,
white peasant blouses,
neon orange suit,
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Approximate Word count = 2488
Approximate Pages = 10 (250 words per page double spaced)
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