In the world we are living in today, it’s not surprising if you feel pressured into looking a certain way in order to be happy or even healthy. However, there may be things that you’re subconsciously doing to attain that “ideal look,” where it could easily spin out of control. This could lead to a distorted body image or even a serious, life-threatening eating disorder. Do you spend time wishing parts of your body looked different? Are you unhappy with your reflection in the mirror? Do you skip meals, or avoid eating in front of people? If you answered yes to any of the above questions, you may be experiencing an eating disorder or a poor view of the “ideal” body image. Did you know that it is estimated that one in every five girls, at one point in their lives, has experienced signs of bulimia? Also, it is interesting to note that 25% of seven to ten year olds have dieted to lose weight. With these alarming statistics, we must take the necessary precautions to decrease the occurrences of eating disorders.

Think of all the times you have said or over-heard the phrases, “I am fat,” “my butt looks big in this,” and, “I wish I had

We feel that a campaign such as ours will benefit because we will be providing adequate and correct information to the public, to enable people to make healthy, well thought decisions, by advocating a realistic, attractive body image. Unlike other campaigns, we are focussing on prevention rather than a cure and not eliminating the male population, whom are generally dismissed. We aim to lower the occurrences of eating disorders, raise self-esteem and raise awareness. Most of all, the media plays such an influential role on the lives of so many people, that this is of great concern to us. Alcohol and cigarette companies are being censored while the fashion industry is putting people at just as great a health risk. Appropriate action must be taken to put an end to this manipulative and false advertising. These will all result in a healthier and happier population.

Some of our recommendations include:

An eating disorder occurs when a person’s attitude about food, weight and body size leads to very rigid eating and exercise habits. This jeopardises their health, happiness and safety. An eating disorder may begin as a way to lose a few pounds or get into shape, but these behaviours may quickly get our of control and become an obsession. There are four types of eating disorders: Anorexia Nervosa, Bulimia Nervosa, Binge Eating and Obesity.

 Decide to avoid judging others or yourself on the basis of body weight or shape. Turn off the voices that tell you that a person’s body weight says anything about their character or value as a person.

We hope to launch our campaign immediately because we feel this epidemic cannot go on any longer. Even though eating disorders affect all age groups, we aim at targeting primary school and high school students, as this is where the problem begins. We hope that by the time they leave school, they will take with them a healthy attitude, to not only benefit their own well being, but others as

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