Moreover, Cleland et al claimed that most advertisements that promote weight loss supplements present strategies that are too-good-to-be-true like losing a pound after a day or more, substantial weight (without surgery) without diet or exercise; and losing the weight regardless the amount of food intake (viii). Aside from these, several categories were derived as to the role of advertisers in promoting the we

weight-claims for most of today’s popular diet products. Accordingly, long-term or permanent

Clinically Proven/Doctor Approved Claims. Meanwhile, there are women consumers who do not just believe on what the advertisements say thus, advertisers take it from the experts. According to Cleland (ix) that it is also common in advertisements that the products are labeled as clinically proven and doctor approved, the former occurring in 40% and the latter in 25% of the ads in the sample. It is very common that advertisements would claim “Clinical studies show people lost 200% more weight without diet and exercise,” and this may cause consumers to conclude that the clinically proven benefits are substantial. Moreover, since there are experts or clinical studies presented in the advertisement, women my feel confident in using the product.

ight loss pills and persuading women to try the products:

weight-claims are inherently suspect (Cleland, viii).

Natural/Safe Weight-Claims. “Safety claims are also prevalent in weight-advertising and nearly half of all the ads in the sample (42%) contained specific claims that the advertised products or services are safe and 71% of those ads also claimed that the products were

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