Kono Matsu and I see the role of advertising in the same light. It is in our opinions on how advertising affects ones individual choices, where we differ. I agree, as teenagers are developing, their opinions and in learning what their personal needs and wants are, there is certain “cult” like influence (example: peer pressure). However as one matures, they begin to develop their own individual needs and wants, and therefore dictate to themselves what consumer choices they will make.

Technical Jargon can be used to define the audience, to impress readers of all the capabilities of a car and in some cases to simply informative. In the Coombes Johnston BMW advertisement words such as, “ 16inch TWS alloys” and “steptronic transmission” are used. In this article the Jargon seems to be used to add to the list of features, of this particular vehicle. There is a high chance that the consumer wants as many features as possible even if they don’t know what they are. The assumption could be made that this technical jargon is subtly defining the audience as drivers who are educated about cars. However later in the same article simple features like electric windows and CD players which appeal to drivers who just want extra features for more convenience. Even though these features are common to all car adverts they still appeal they may have originally appealed to consumers educated about cars. Also, in the Metro Motors advertisement the words, “1800cc DOHC” and “20 valve engines” are used. Commonly used jargon is also used in many advertisements. It is used to inform the consumer of the different features while targeting an audience less educated about cars. In the Vern Jacobson advertisement the words, “ABS braking” and “dual airbags” are used. Jargon can be used to achieve different goals but is common to all of my selected articles.

Repetition was also used to make important or emotive words stand out, because you see them often. In the Metro Motors advertisement the words, “Metro Price” were repeated befo

Some topics in this essay:
Kono Matsu, Nissan Advertisement, Johnston BMW, Drive Suzuki, Metro Motors, Plenty Times, Ezi-Car-Imports Advertisement, , Approaching Christmas, Vern Jacobson, advertisement words, common language techniques, language techniques, common language, technical jargon, found common, educated cars, metro motors advertisement, motors advertisement, metro motors, cars common language, words stand, low price, johnston bmw advertisement, coombes johnston bmw,