When brands look at using social media as platforms to promote their business, they should look at what most people use as far social media and what type of people are using the social media. They need to think about whether they will use ads on the side of a Facebook page, post videos to Vine, or post pictures to Instagram. Twitter has promoted pages, but there needs to be more than a page, brands need to be involved with their followers and fans. It takes interactions, a follow back, competitions, and retweets. .
An example of this could be Starbucks. Starbucks has and instagram page and encourages followers to take pictures with their drinks or snakes. They use hashstags so their followers know they are looking at the pictures. Here content is important and generated by the users. This works out for the company because users view the photos and can see all the different drinks and will go try these drinks. People want to see things that are valuable, they want to see things that that are useful. New York fashion week is taking full advantage of social media by getting hashtags trending about fashion week. Fashion week is also letting viewers influence decisions, and monitoring their audiences. .
Using social media needs to be meticulous and well thought out. When using social media such as Facebook and Twitter, the correct information, and keywords need to be sent out to the right audience and to the right crowd. Companies need to have and keep control over what is posted and need to monitor closely how people reply to their posts. Viewers like content that is personally customized, and having personality and meaning. Also not every business needs to be on every social media website, companies need to find the platform that is best to suit their needs. .
A company that tailors social media to their company is Amazon. Amazon makes a huge presence on Facebook. With a huge following Amazon engages its followers with questions and visual content that pertains to products on its website.
