(855) 4-ESSAYS

Type a new keyword(s) and press Enter to search

Advertising and the Automobile Industry

            The automobile industry has found many successful ways to advertise its new cars, trucks and minivans while making a profit. People are surrounded by automobile ads whether they are watching TV, driving down the road, reading a magazine or attending a sporting event. The automobile industry does research to find what works best for any specific car, truck or minivan. Marketers try to reach the audience emotionally whether it's through safety features or creating desire. One may not even need that specific car but the automobile industry finds ways that it seems like the car is so needed that one has to go out and buy it. The automobile industry appeals to consumers by showcasing the car's features, using professional drivers, and appealing to consumers desires.
             First, the automobile industry showcases the car in their advertisements. The industry demonstrates how the car can be driven. They show a sports car accelerating to beat the competition or with a minivan showing how safe your kids will be with the side airbags. With any car you buy there are so many features that come on the car automatically, or with any additional packages you want to make your car the best it can be. Even with a truck showing how much it can tow and where you can go with the truck both on the road and off road. With gas getting more expensive the auto industry is making their engines perform better than the year before not only with adding horsepower but also by making the car go further with increased fuel economy. The automobile industry has added more features that we have never seen before so consumers are more intrigued to go out and buy that specific car.
             Second, when the automobile industry makes a commercial they use specific drivers. It may be a gorgeous woman or a handsome man. The automobile industry uses these examples to show who drives that kind of car and what it says about who you are. If you see a pretty women on a commercial driving that car it can trigger you to make the assumption that if that car is bought then that women can be gotten with that car.


Essays Related to Advertising and the Automobile Industry

1. Advertising

But only 20 years later, most of these firms were no patent medicine manufacturers anymore but manufacturers of food, soap, cosmetics and automobiles. ... The advent of Information Technology has transformed the advertising industry even further. ... The advertising industry was not really prepared for the in technology. ... An example given was of the Barclays dancing ATM commercial "Loki Loki" Information technology according to industry player Esther Ndungu has indeed lowered the cost of advertising. ... Such like techniques have convinced industry players that Internet advertising ...

  • Word Count: 1394
  • Approx Pages: 6
  • Has Bibliography

2. Cognitive Aspects Of Advertising

The two types of advertisements were smoking advertisements and automobile advertisements. ... The results of the experiment was that the abstinent smokers remembered more of the smoking advertisements versus the automobile advertisements- 62% of cigarette advertisements and 45% of automobile advertisements. The nonabstinent smokers remembered more of the automobile advertisements than the cigarette advertisements- 62% of the cigarette advertisements and 63% of the automobile advertisements. ... Efforts to reduce the use of tobacco faces more than a $5 billion budget that the tobacco industr...

  • Word Count: 1606
  • Approx Pages: 6
  • Has Bibliography
  • Grade Level: Undergraduate

3. Automobiles influence on american society

The invention of automobiles has had an enormous change on our economy. automobiles also created change in other industries such as Oil and Gasoline. The automobile industry has also created a wide variety of new jobs as well as giving the advertising industry a whole new focus. The use of oil and gasoline industries were greatly increases with the invention of the automobiles. ... These industries have sense sky rocket after the invention of the automobiles. ... Yet another aspect of the economy that is effected is Advertising . ...

  • Word Count: 574
  • Approx Pages: 2
  • Grade Level: High School

4. Advertising in the 1920's

The 'roaring 20s' was a decade of unprecedented affluence which enable the advertising industry to successfully generate more freedom for consumers, in the pursuit of happiness. ... Everyday life had become transubstantiated by new technologies such as radios, better automobiles. ... Possession of luxuries such as automobiles and fashionable clothes became essential in the eyes of everyday people. ... The advertising business developed into a vital industry in its own right, propagating demand for goods and services in a vast consumer market (Pope 255) . ... Instead of just announ...

  • Word Count: 896
  • Approx Pages: 4
  • Has Bibliography
  • Grade Level: Undergraduate

5. Competition in the U.S. Auto Industry

INTRODUCTION In early 2000, the automotive retailing industry seemed on the front edge of fundamental change. ... Automakers were looking at ways to overhaul their franchised dealer networks to squeeze some of these distribution inefficiencies out of the industry value chain. ... The auto industry will always have consumers in a wide range of demographics. ... They all are out to see who can market the first online make yourself automobile. ... National Automobile Dealers Association Approximately 19,500 of the 22,400 franchised dealers were members of the Nat...

  • Word Count: 1441
  • Approx Pages: 6
  • Grade Level: High School

6. Comparing Similar Automobiles

Automobiles are semi-essential items to life nowadays in the twenty- first century. We use automobiles for fun, for work, for luxury, etc. ... However, when choosing a car, or automobile, there are a lot of factors to take into consideration. ... Nowadays, every single product that is been sold has a lot of advertisements, for example, the car industry. ... For example, the Toyota advertising campaign of the 2013 Camry. ...

  • Word Count: 1007
  • Approx Pages: 4
  • Grade Level: Undergraduate

7. Case Study: Auto Retailing Industry

In the past four to five years there has been an influx of internet based automobile companies entering the automobile retail industry. ... The internet based companies are doing the job of generating sale for partnered automobile dealers and making profits through advertising and sponsorships and dealership fees (lead generators), selling cars directly to customers with the help of the dealership and making profits through transaction fees and advertising and sponsorships (direct sellers), or have done a combination of both and covered the spectrum of the internet based automobile retail mar...

  • Word Count: 1482
  • Approx Pages: 6
  • Grade Level: Undergraduate

8. Satellite Radio - Industry Analysis

We recommend that XM continue this partial advertising-based revenue model. ... Because 42% of all radio use occurs in automobiles, XM initial market should focus on car users. ... In order to develop a dominant position in automobile channels, XM needs to obtain exclusive rights from car manufactures. In doing so, XM will be able to leverage their brand name in both the automobile and electronics industries and gain market share from sales. ... • They are the largest U.S. terrestrial radio broadcaster and outdoor advertising (billboard) company. ...

  • Word Count: 2299
  • Approx Pages: 9
  • Grade Level: Undergraduate

Got a writing question? Ask our professional writer!
Submit My Question