Bacardi by Night

When you look at this advertisement, the first thing that catches your eye is the image of a nice looking man in his early 20’s break dancing. He is in an awkward position with his hand and face on the floor, with both feet in the air, forming the shape of a check mark. In the background, there are people watching, but the image cuts off at their chests so you cannot see their faces. They are blurry and not in focus. Although they are blurry, you can see that they all have a glass of alcohol in their hands which is most likely the Bacardi that the ad is selling. The dance floor that the man is dancing on has the Bacardi logo. The logo is a large white silhouette of a bat with its wings open within a circle. The main colors in this ad are black, white, and red. On the bottom of the ad it says “CHIROPRACTOR BY DAY” in bold white letters, and under it, “BACARDI BY NIGHT” in bold black italic letters. Th

The line “Chiropractor by Day, Bacardi by Night” suggests that people in a professional field of work can also have a great time when consuming Bacardi. When you look at the advertisement, you see a man break dancing, which is associated with a younger audience. The word “chiropractor” extends the age demographic from late teens and early 20’s to older consumers which are in a professional line of work. “Chiropractor by Day” being in a white color font represents a personality. A personality of a hard working clean cut person in a steady career. The “Bacardi by Night”, however stand for an opposite personality, being a bold black font, which is the opposite color of white. This text is also in italics which make it seem like the letters are moving in a forward motion. This signifies that this personality at night will give a fun and exciting; fast paced nightlife. The text is on top of a red background, with the Bacardi logo in the middle. The image makes use of these colors throughout the advertisement on the letters, clothing on the man, dance floor, and shades of red on the people standing around him. The color red symbolizes dominance, power and attention. Having the man wear a red sweater helps him stand out from the crowd and show that he wants to make a statement and be different. Black represents elegance,

Some topics in this essay:
Bacardi Night”, Rican Rum, Stuart Hirschberg, break dancing, advertisement break, dance floor, break dancer, advertisement break dancing, Bacardi Night, bacardi logo, image break dancer, line “chiropractor, awkward position, “chiropractor day”, eye image, product advertisement,