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The Green Juice Experience


            According to Phelps (79-80), comfort, accessibility and flexibility are some of the most sought after qualities by beverage and other food offering service providers. Moreover, highly motivated employees often give their best efforts to meet any target set by the employer. These factors give such service providers who adopt them a superior chance to attract more customers in order to make higher profit margins and meet their obligations as and when they fall due. Through observation, I intend to find out whether the custom made juice products can makes a cold-pressed natural fruit drink service provider a top notch advantage for obtaining natural refreshment.
             Whole Food Juice Bar located on 7881 Edinger Ave Suite, Huntington Beach is one of a kind food joint that offers a variety of custom made vegetable or fruit juices, besides, it also offer deli, pizza and bakery services all provided under one roof. The joint is strategically placed at the Bella Terra Plaza where it is accessible to a varied range of customers, from young toddlers to executive-office going customers. With such flexibility in the clientele, the joint has ample space for comfort and maneuverability by consumer who visit it for juice refreshments and other foodstuffs offered by the joint. The flexibility is visible on both the casual and official dressing styles adopted by their customer, case in point, a sweaty client gets into the joint, orders a juice drink and the situation does not bother any of the customers nor the employees in the joint. Using observation and taking of notes on a pre- timed period, I monitored the numbers and the age groups of the customers who visited the food joint. The exercise took one hour and five minutes and I managed to jot down notes on the observed events after every five minutes interval. Moreover, I took some photos to document the kind of space and foodstuffs provided by the joint.


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