that other than the obvious attempt to sell merchandise and services to the public,

advertising has the ability to set the way people view society. Advertising has the

ability to “shape” how we see what society “ought to be,” from the clothes and

lifestyles, to the way young females perceive the way they need to look in order to be

attractive. If one looks at all the advertising forms in a certain time period, whether it

be television, radio, or billboard, there is a noticeable pattern of comparison between

all advertisements. In today’s society, most advertising is geared towards women and

what cars we drive, and in some instances how we treat and view others, especially

confidence. Since these girls can never achieve this “perfect” figure and image, they

think needs to be achieved. It sets the trend of what we wear, what music we listen to,

resemble these advertisements, doing any necessary means to achieve what they

2. Women’s bodies are objectified in many ways in ads and commercials.

Some topics in this essay:
Jean Kilborne, Denmark Norway, , society advertising, advertising ability, today’s society, women’s bodies, directed children, television radio, feel attractive,