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Website Comparison - Coles and Woolworths

            In the modern era many companies have converted to online sales and promotion to try and accumulate for their customs requirements and trying to bring in money from another direction. Two of the biggest grocery stores in Australia, Coles and Woolworths both, have an online store to help their customer's needs and save them time. www.Coles.com.au and www.Woolworths.com.au are the lead website URL's for the two companies. These websites audiences are mainly aimed at families and women who do not have enough time in their day to go to the grocery store. It is also mainly aimed at women because majority of women still do the shopping. Both website are very similar in their layout but differ in the choice of colours. They both have their similarities and differences through out their page and they use language that is aimed back at the customer to come and shop at their store as if it is helping the customer in a way. It is also another way the two companies can make money and increase their revenue.
             The home pages are neatly set out with images, colour and tabs for store locations, hours, apps and specials. Both websites are dominated by large banners that repeatedly slide across the page, which enables the audience to receive more information without cluttering up the website. The main images on the banners include a product that is on sale, a link to recipes and their rewards system, with a photo of a mum holding a baby. This is then targeted back at the target audience of mothers doing most of the shopping. Both websites use an image of a mother holding a child to show that it is easier for parents to shop at home. The two websites have their own signature colour. The Woolworths website has the one signature colour, being green. The reason behind they are green is to go with their slogan 'Woolworths the Fresh Food people' as green is a 'fresh' feeling colour and they are then trying to tell the consumer that they sell the freshest food.


Essays Related to Website Comparison - Coles and Woolworths

1. Business - Technology, Economic, Political and Social Culture

Woolworths (2014) states on their website that: "We've cut our relative electricity consumption by 27% to date" this would not be possible if it were not for advances in technology, especially in eco-friendly innovations. ... Woolworths (2014) in a quest for cleaner energy have started implementing solar heating to supplement heating in their stores. ... " Woolworths has also made use of an online shop which allows customers to purchase anything that Woolworths has to offer, ranging from food, clothes and financial services all delivered to its customers doors. ... (woolwor...

  • Word Count: 1207
  • Approx Pages: 5
  • Has Bibliography
  • Grade Level: Undergraduate

2. Coles

As Coles explains that collecting documentary work is like writing a work of fiction. ... In Robert Coles essay, he points out that, "All documentation is put together by a particular mind whose capacities, interests, values, conjectures, suppositions, and presuppositions, whose memories, and, not least, whose talents will come to bear directly or indirectly on what it is"(Coles p.177). Coles also states that filtration is a natural part of documentary work and should not be taken so harshly. ... As Coles say Paul Taylor reminded us of "Walker Evan's genius for careful, sometimes provo...

  • Word Count: 1081
  • Approx Pages: 4
  • Grade Level: High School

3. The Nickel & Dime Empire

Frank Winfield Woolworth grew up poor. ... In 1890 Woolworth went to Europe. ... Woolworth's own health was failing. ... In 1918 Woolworth's daughter Edna died. Woolworth died on April 8, 1919. ...

  • Word Count: 860
  • Approx Pages: 3
  • Grade Level: High School

4. Tompkins Essay

In "The Tradition: Fact and Fiction," Robert Coles says that "in shaping an article or book, the writer can add factors and variables in two directions: social and cultural and historical on one hand, individual, individual or idiosyncratic on the other" ( Coles 177 ). ... In his essay, Coles provides examples of work that is social, cultural, and historical. ... An example Coles uses of a work that is individual or idiosyncratic is the novelist's approach of writing. ... With his idea of "human actuality", Coles suggests that fiction is a blend of facts. .....

  • Word Count: 391
  • Approx Pages: 2
  • Grade Level: High School

5. Parents and Their Children

Coles states in his essay that "we do not see that our children also make ethical decisions every day in their own lives, or realize how attuned they may be to moral currents and issues in the larger society " (Coles,2003, p. 438). ... Coles gives the example of a girl who had questions and asked her parents for answers.... As Coles states "It is time for us parents to begin to look more closely at what ideas our children have about the world "(Coles,2003, p. 441), parents need to listen carefully to the needs of their children. ... (Coles, 2003) While trying to make sense of the situation...

  • Word Count: 864
  • Approx Pages: 3
  • Has Bibliography
  • Grade Level: High School

6. A Few Good Men

How did COL Jessup's values relate to what you learned in Honor Ethics? ... In the movie it was obvious that COL Jessup truly believed that he was doing right by his people. ... How did values, honor and ethics influence COL Markinson (Jessup's XO)? COL Markinson was forced into an ethical situation by his commanding officer. ...

  • Word Count: 373
  • Approx Pages: 1
  • Grade Level: High School

7. The Last of the Mohicans

"The Last of the Mohicans," by James Fenimore Cooper, is a novel about the British-French war and the Indians who are allying the French. This novel is about people get to fort William safely. Heyward, a British general, is supposed to get Cora and Alice, the daughters of the Colonel Munro, safely t...

  • Word Count: 523
  • Approx Pages: 2
  • Grade Level: High School

8. Nicaragua

Although Coles was in Nicaragua and there were some negative thoughts about America's involvement in the hurting and suffering of it's people, I'm sure that Alfredo ( Coles' main interviewee ) was just as happy to speak with Coles as the Colombians and South Africans were happy to see us in their homelands. Coles, while interviewing the children, Alfredo in particular, really does not put himself into the lives that children are living. ... The subject is, whether or not Coles fails to assume or realize that every nation has it's own way of life. ... One may thi...

  • Word Count: 1771
  • Approx Pages: 7

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