Overall, it is my opinion that Gatorade has done an exceptional job in promoting its product to consumers. However, there are some strategic weaknesses that Gatorade must address in order to continue to be successful in the future. One area that Quaker Oats needs to really concentrate on is expanding its sells internationally. Gatorade has been successful domestically but has been severely challenged in the international markets. One reason why this challenge exists is that Quaker Oats does not have the experience and distribution channels that are necessary to compe

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