It is common to name sports like hockey and baseball when discussing pastimes of a competitive nature. Perhaps it is because of their physical nature; a bat hitting a ball, or a thunderous body check. There is however, one sport which is only to often left out of such discussions. That sport is sailing. Competitive sailing to those who follow it is addictive. Seeing multimillion dollar sailboats with well trained crews rounding buoys without ever touching them is like enjoying a high speed F-1 race at an understandable pace. It is for this reason that ads sailing gear are not found in just any magazine. Furthermore, they are designed for people who would purchase the products, people who sail. This ad, taken from sailing world is a perfect example. It’s limited colour palate, lack of text and effective visual aids make it a ver
Despite the colorful bows and spinnakers, it is very hard to find any other colours out on the water. The sky is blue or gray depending on the weather and the water is blue as well. For this reason, it is the lack of colour that draws attention to this ad. The palate consists in general of white, brown, blue and red. Of these colours, red is the only one out of place. It is a colour reserved primarily for the starboard side of a vessel. In the ad, it is in the middle of the page, flanked by pictures of the shoes on one side, and ones of the soles of the shoes on the other. This strategic colour placement draws the reader’s eye to the product.
In conclusion, this ad is effective because it knows its audience and sticks to the basics. First, it informs the reader of the product, what is being sold. Secondly, it shows them t
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