Fashion Retailing in Edinburgh

Fashion is all about self image, and using products, but more often, brands, as symbols which say something about what your are, or probably more of what you want to be. “Every successful fashion brand is based upon an image” (Martinez and Polo 1996) The way that you make the image is though your advertising . Fashion thrives on advertising. Advertising is what crates the identity and attraction.

The area of fashion retailing in which this report is going to investigate, are women whose fashion budget is very limited, such market sectors as, students and lower paid workers aged between 17-24. The Scottish city in which will be analysed for its fashion retailing, is the city of Edinburgh. The report will also study a number of factors including an overview of the UK market in respect to women’s wear and how the retailers being investigated target their market segment. The retailers includes: Topshop, Miss Selfridge, Gap, New Look, H&M, River island and Oasis.

In many cases retailers forget that the lowe

Another factor we must be considered is the way in which fashion trends are ever changing and how the companies in question can adapt to this. Also look at how a company is structured, the role of the companies researcher much include, investigating the competition and its view of what it sees itself as being to the student e.g. to make them feel good in outfits that are affordable, to see what influences fashion, affordability nearness to where the target market live and ability to keep in vogue with such things as colours and lengths of clothes

Some topics in this essay:
Princess Street, H&M River, Drapers Report, Warehouse Topshop, Frasers Debanhams, Miss Selfridge, UK British, Martinez Polo, , Island H&M, lower income, market segment, target market, target market segment, topshop miss, river island, uk market, fashion retailing, students lower, market respect women’s, respect women’s, uk market respect, island oasis, overview uk market, topshop miss selfridges,