The logos in this advertisement is a football team cannot score without certain players to protect the ball carrier. This ad is conveying that a football is directly related to a person who cannot have security with out insurance. The way they convey this is in an analogy. Comparing having insurance to be

The overall picture to the targeted audience is this; just as the strong hands of the offensive line protects the quarterback on every play of a football game, Allstate will protect you in every walk of life, and will help you save money. As a sports fan myself, seeing this advertisement intrigued me to have a second look at it. Then it used the logos, ethos, and pathos quite effectively to change my views on Allstate. Now I believe that Allstate insurance will protect me in life, just as a good football team.

Ethos is also conveyed in this advertisement. Ethos is the credibility the author conveys in their writing. In this ad, ethos is established through the picture of the football player. Every football fan knows that without protection of the quarterback, the whole football game would fall apart. Using the analogy of protection, Allstate then says that they will protect you while you drive. This establishes an affiliation with its targeted audience, which in turn helps out the company’s credibility. After credibility is established, Allst

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