There has been funding to develop projects in and around protected areas, in the name of sustainable development. One example is the planning and implementation of ecotourism projects throughout the country. After several years of working in ecotourism development and sharing ideas and concerns with students at the University Del Valle de Guatemala, I realized that we were facing several conflicts that limited our goals of helping communities and the environment. First, we were promoting an activity without being aware of the extent of the impacts because of our little knowledge about the theme. Additionally, expectations of people in rural com