Advertising is one of the biggest jobs in the nation. The $130 billion a year industry is able to bombard the average person with between four hundred to six hundred advertisements a day! These advertisements promote almost the entire range of goods sold in the United States. Many of these advertisements seek to grab the attention of the consumer quickly and let them discover the product on their own. One such advertisement was found in a recent magazine promoting Promax energy bars. The advertising directors of this energy bar have chosen to market their product to the readers of Health Magazine, assuming the individuals that read the periodical take pride in promoting a healthy personal image and diet. Although this advertisement contains visual imagery that may appeal to the senses of its readers, it fails as an argument due to the lack of evidence to support its claim as a g
reat tasting and nutritious energy bar.
Curiosity, however, is not the only driving force needed to convince a consumer to buy a certain item. Many companies participate in making false claims in their advertisements, which in turn has degraded the credibility of advertising in general. These false claims usually arise when a company wants to project a certain image to its customers about a product. The Promax advertisement states a claim that its energy bars taste great; however, it lacks any evidence, statistics, surveys, or testimonials to support its claim. Without proof, an advertisement’s claims cannot be relied upon. Companies are also able to increase the prices of their products if their claims can demonstrate a greater advantage to the consumer than another related product.
The main purpose of any advertisement is to persuade consumers into purchasing a certai
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