• Public relations help an organization and its publics adapt mutually to each other.

• Public relations are an organization’s efforts to win the cooperation of groups of people.

It has been noted that public relations affects almost everyone who has contact with other human beings. All of us, in one way or another, practice public relations daily. For an organization, every phone call, every letter, every face-to-face encounter is a public relations event.

One of the most ambitious searches for a universal definition was commissioned in 1975 by the Foundation for Public Relations Research and Education. Sixty-five public relations leaders participated in the study, which analyzed 472 different definitions and offered the following 88-word sentence:

Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics; involves the management of problems or

It is my opinion that public relations are the most important aspect of any company, large or small. Public relations involve good work ethics, long term commitment to the public to disseminate the correct information or research. Johnson and Johnson were not only honest in their announcements, but also in their ethics. More companies should use Johnson and Johnson as a role model for good public relations. When a company’s public relations are questionable, due to poor communication-or none at all, giving wrong information, or hiding the truth, then the company’s integrity is gone. Johnson and Johnson not only owned up to the truth about the use of cyanide on the premises, but consistently held steadfast to the idea of honesty was the best way to approach the situation. It is all about truth, honesty, and going forward.

(2) Action - identify action programs of the organization that speak to that issue.

Good public relations in any company, the key words to be identified are management and action. Public relations, if it is to serve the organization properly, must report to top management. It must also serve as an honest broker to management, unobstructed by any other group. For public relations to work, its advice to management must be unfiltered, uncensored, and unexpurgated. This can only be achieved if the public relations department reports to the CEO. Although marketing promotes a specific product; public relations promotes the entire institution.

The R-A-C-E formula can be extended into the five-part R-O-S-I-E to include a more managerial approach to the field. R-O-S-I-E prescribes squeezing between research and evaluation the functions of objectiv

Some topics in this essay:
Public Relations, Functions Public, Relations View, Education Sixty-five, Johnson Johnson, public relations, Edward Bernays, Promotion Displaying, Advertising Displaying, Experts Additional, relations view, public relations view, relations view 2001, view 2001, Relations Society, • public relations, johnson johnson, • public, relations practice, management serve, relations defined, public relations help, organization publics, relations help, practice public relations,