The Unique Situation of Womens Magazines in China

2. Background of publishing conditions in China……………04

3. Distribution and Marketing of Chinese magazines………061

4. Staff of women’s magazines in China………..…………09

5. Contents of magazines in China……………………………10

6. Conclusion…………………………………………………...13 Bibliography…………………………………………………14

China's magazine and periodical market has expanded rapidly in the last 20 years, with total circulation ballooning from 700 million to 3 billion volumes, but nowadays Chinese women’s magazines will faced with a coming snowstorm. With the Chinese government gradually adopting the open publication code for magazine policy, more and more magazines are sold at news stall and face supermarkets and they are mostly women’s magazines. Some famous women’s magazines are coming in a continuous stream from the USA and France and will start to collaborate with Chinese magazines. Native women’s magazines are experiencing some problems because fewer customers want to buy them. The chief editor of 《Beauty and

The sector has been monopolized by the government for decades through the nationwide distribution networks of China Post and Xinhua Bookstores.

The first is the admission system has comes from government. The second is that content of the magazine must under the direction of the government. The third one is that a lot of magazines were direct founded and protected by the government‘s service. And the last one is that if the magazine gets out of line, the government will revoke the license of publishing. Therefore, publishing and running a magazine in China is much more difficult and than US.

Cindy Baby Cindy The Perky（Korea）

Wang Gang, an official from Xinhua Bookstores Co, said the opening-up policy may bring challenges to the publications industry. “The distribution sector is important to the whole publications industry” he said, “adding that if domestic distributors perform well in the next few years, the publication enterprises could compete with big multinationals. Otherwise, they will be unable to cope. ”

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