Prehistoric Computers has been a mediocre player in the business of obtaining, refurbishing, and reselling laptop computers to individuals and small businesses by means of direct mail marketing in the Midwest. The goal for this year is to increase sales by 200% with aggressive global marketing strategies using the vehicle of e-business. With the available technology today this goal is obtainable by expanding from direct mail marketing to global marketing to creating a website that has an infrastructure that allows expansion beyond the Midwest. The true value of websites lies in being able to provide the consumer with a more convenient way of achieving a service or product than by the use of conventional means. In today’s world customers no longer use the yellow pages; instead, they search the Internet first because of the ability to locate their product and relevant information in seconds. Another reason is the easiness and availability for the consumer to do price comparison. Prehistoric Computers is determined to use the benefits of the Internet coupled with a high-end system that will allow the company to sell to a larger market, minimize transactional expenses between the company and its suppliers, customers, forwarder
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