Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. Advertisements are all around us: on billboards, in magazines, in newspapers, on the Internet, on airplanes, in shop windows, on posters and banners, on leaflets and so on. Advertisements attempt to persuade the subconscious that our lives would be improved if we bought the product on offer. Advertisements affect our lives because we see a product that we want and love so we buy it and when a new and better product comes along we push the old product to the back of the cupboard or even throw it away; this encourages us to waste money and is bad for our environment.
The first advertisement I will be looking at is selling FCUK deodorizing spray, eau de toilette no 1; body wash and soothing after shave balm. The second is for another perfume ‘So You’ by Giorgio Beverly Hills. I found both of these advertisements in an issue of Cosmopolitan magazine; a lifestyle magazine aimed at professional women in the twenty five to forty age brackets. My third advertisement is on another perfume called ‘Glow’ by ‘JLo’, which I found on the Internet.
The FCUK advertisement uses amusing word play; at first glance it looks lik
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